Reduce sales admin.
Increase selling time.
FriVend updates CRM directly from conversations and interactions, giving management better, up-to-date data while giving salespeople their time back to do what they do best: sell.
For less than €1 per user per day.
From one-off prompts to meaningful sales conversations.
FriVend is a System of Work on top of CRM. It brings relevant customer, deal and activity context into ChatGPT or Claude so you can explore several leads, dive into one relationship and shape your next steps together—without starting from scratch at every turn.
One conversation. Full sales context. Multiple next steps.
Less admin. More selling.
Build on each turn
An example of one connected sales conversation
- 01Help me compare the leads and open deals that need attention.
- 02Let’s focus on this customer. What do their recent activities tell us?
- 03Given that context, what would you recommend as the next step?
- 04Prepare a CRM note and follow-up task, and help me draft a message for that customer.
Move from a wider view to a focused relationship, then turn the advice into several connected follow-ups. Review the proposed CRM changes and explicitly approve before FriVend carries out a supported action. A draft message is for your review—not an automatic send.
Context and available actions vary with your connected CRM, permissions and enabled capabilities.
One CRM problem.
Two business pains.
For sales: too much admin, too little selling time.
Salespeople lose valuable customer time to CRM administration. After calls, meetings, visits and follow-ups they still need to type notes, update opportunities, create tasks and keep the funnel clean. FriVend lets them update CRM directly from the conversations and interactions they already have.
For management: CRM data is never fully up to date.
Management needs reliable CRM data to steer the business, manage pipeline, forecast revenue and understand customer activity. But if sales does not update CRM consistently, dashboards and forecasts are built on incomplete information. FriVend helps keep CRM data current without forcing salespeople back into CRM.
From coffee chat to
CRM follow-up in
under 2 minutes.
Daniel speaks in WhatsApp. FriVend captures the note, finds the account, creates the task and updates CRM.
Sales conversations already contain the CRM data management needs. FriVend captures that information in the moment, confirms it with the rep and sends clean notes and tasks back to CRM.
Less CRM work. More selling time.
FriVend
online
Less CRM work. More selling time.
What is FriVend?
FriVend is a smart sales assistant that works on top of your existing CRM. It helps salespeople update CRM, follow up customers and focus on the right opportunities — directly from the channels they already use, such as WhatsApp, Teams and email.
FriVend is not a CRM replacement.
FriVend is not a generic AI suite.
FriVend is the conversational sales layer on top of CRM that gives selling time back.
How it works
FriVend handles the admin around every conversation — updating the CRM, creating tasks, preparing meetings and surfacing the next action — from the channels your reps already use.
One conversation. Full sales context. Multiple next steps.
Go beyond isolated questions and CRM commands. With relevant customer, deal and activity context from FriVend, a natural conversation in ChatGPT or Claude can move between several leads, explore one relationship in depth and develop advice with you. Build on that discussion to prepare a CRM note, a follow-up task and a draft message—all connected to the same sales situation.
You stay in control: preparation does not change CRM records or send messages. Review the preview and explicitly approve before FriVend executes a supported action. Available context and actions depend on your connected CRM, permissions and enabled capabilities.
Update the CRM
Say or type one sentence. FriVend writes a clean, structured update straight into your CRM.
Create tasks
Mention a next step and it becomes a task with a reminder — no forms, no screens.
Prepare for meetings
Walk in with the deal, the contacts and the history already pulled together.
Surface next actions
FriVend resurfaces what matters — the deal to chase, the customer to call, the detail not to forget.
Every rep knows
what to do today
FriVend does more than remind people to update CRM. It tells salespeople where to focus: which customer needs attention, which opportunity is at risk and which action can move the deal forward.
Which customer. Which opportunity. Which next action.
Why FriVend?
Most sales teams do not need another system. They need more time to sell. FriVend removes the admin layer that slows sales down and gives managers better visibility into what is happening in the field.
Reps win.
Managers win.
Your CRM stays. The friction goes.
Keep your system of record. FriVend just gives it a faster, action-driven way to capture what happens in the field.
FriVend does not replace CRM.
FriVend removes the admin friction around it.
Less than €1 per day to
win back selling time.
FriVend starts from less than €1 per user per day. If a salesperson saves only a few minutes of CRM admin per day, the business case already works. If FriVend gives back 15–30 minutes of selling time per day, the return is obvious.
You are not buying software. You are buying back selling time.
Ready to give your sales team
their selling time back?
See how FriVend helps your team spend less time on CRM admin and more time with customers.
Less CRM admin.
More customer conversations.
Better sales focus.
See FriVend
on your own pipeline.
A free 30-minute walkthrough. We connect FriVend to your CRM and show your reps logging calls and moving deals — without touching a keyboard.